TNS Media Services

TNS Media Services offers software that is tailored for media planning and that can also be used for analyzing ad hoc surveys. We are experts in the field of analyzing media data, and we offer different software packages for doing just that: to analyze media data and to create and evaluate media plans.

We offer a complete service, ranging from delivering and supporting the software, to providing training to our clients.

TNS Media Services is part of an international group that provides us with additional resources to develop and invest in software that is well adapted to specific market needs.

We make available software for different media and for different purposes.

• Radio: Supernova
• Internet: Supernova
• Print: Galileo
• TV: TV Planet and Infosys+
• MDB (Media Spendings Database): MediaExplorer
• Multimedia: Zodiac
• Different kinds of reporting: QlikView

We offer all CIM syndicated surveys in software for analysis and mediaplanning.

Additionally, we can load ad hoc surveys into the software that is best suited for further analysis.

In Belgium, TNS Media has always been on the forefront of media software.

TNS Media Services has an extensive knowledge and in-house expertise of Belgian media surveys (CIM, Executives Survey, BMM, etc.), combined with thorough knowledge of the media software. We offer a one-stop-shop, bundling media research and media planning.

We conduct syndicated as well as non-syndicated media audience surveys.

Galileo is a media planning and media analysis system, which is used predominantly for print data. It is designed for media providers, advertising agencies and media independents.

The main advantages of the system are:

• All stages of the media planning process can be carried out with 1 tool.
• Full integration of 11 different activities.
• Layout templates allow to format all output with one click.
• Templates make it possible for all users to work the same way and generate output in the same way.
• Can handle the largest databases and processes data in second.
• Windows based and easy-to-use.
• Very easy networkinstallation.
• Possibilities for advanced analysis (clusteranalysis, segmentation, ...).

Galileo works with reachfigures on the respondent level. In Belgium we load the CIM PMP and the Executives Survey. Because we work on the respondent level, it is possible to do any type of analysis on any targetgroup.

SuperNova is a media planning and analysis system for processing Radio survey results. It meets the needs of media providers, advertising agencies and media independents. Main advantages include:

• Conducting all stages of the media planning process.
• Full integration of all planning and analysis activities.
• Creating templates for frequently used reports.
• Handling very large databases and other processes at very high speed.
• Being Microsoft Windows based and easy-to-use.